The history of industrial product design dates back to the Industrial Revolution, when the manufacturing process switched from craft production, where each piece was unique, to mass serial production providing identical pieces.
Industrial design denotes the technical ability to consider the form and the function of a product, with the purpose of establishing an optimum balance of aesthetic and functional qualities of the product. In other words, sentimental values such as beautiful, elegant and challenging are united with objective criteria such as practical, convenient and ergonomic.
Of course, the ability to reproduce a product at an acceptable price is an equally important factor.
Industrial design is primarily concerned with the overall form of the object and involves more than designing new products.
It also embraces the further development and realisation of existing products and concepts. The design process often requires the designer to integrate and combine new techniques. Hence, product innovation often involves the reconfiguration of existing design techniques to achieve new and improved functionality.